How to Tell if a Florist Actually Knows Their Stuff
Ordering flowers isn’t just about getting a bunch of pretty stems; it’s about trusting someone to translate a feeling into design. Whether it’s love, celebration, comfort, or just because, your florist should get it. But how do you know if they actually know what they’re doing? Here’s how to spot the difference between someone who just sells flowers and someone who truly understands them.
1. They Ask the Right Questions
A good florist doesn’t just ask “What color do you want?” They ask who the flowers are for, what the occasion is, and how the person receiving them should feel. It’s not just design; it’s storytelling. If they care about the why behind your order, that’s your first clue you’re in good hands.
2. They Talk About Seasonality
If your florist starts suggesting flowers that are in season instead of imported year-round blooms, take that as a green flag. Seasonal flowers last longer, look fresher, and cost less for a reason. It also means they care about quality and sustainability, not just convenience.
3. Their Work Doesn’t Look Copy-Pasted
A florist with real skill has a distinct style. You can scroll their feed and recognize their arrangements instantly. Every bouquet might look different, but there’s a clear thread of intention in the details: the color palette, the composition, the way stems seem to fall just right. Cookie-cutter designs are fine, but a florist who knows their craft will always add their signature touch.
4. They’re Honest About What Works (and What Doesn’t)
If your florist gently tells you that peonies aren’t available in October or that sunflowers won’t mix well with delicate ranunculus, trust them. A florist who says no for the sake of good design is someone who values results over upsells. You want someone who protects your vision, not just your order total.
5. They Make Flowers Feel Like an Experience
The best florists aren’t just arranging flowers; they’re curating moments. From the unwrapping to the scent to the way it fills a room, everything feels intentional. It’s that feeling of “oh, this is special” even before you find the card. That’s the difference between a florist and an artist.
6. Their Passion Shows
You can hear it in how they talk about color theory, or the way they light up when explaining why local dahlias are having a great season. Floristry is hard work, but those who love it can’t help but bring that enthusiasm into every bouquet. Passion doesn’t fake well; you’ll feel it instantly.
Bottom Line
A florist who knows their stuff brings skill, care, and creativity to the table. They’ll make your flowers feel personal, effortless, and a little bit magical. So if you find one who ticks these boxes, keep them close. Chances are, they’re already thinking about what blooms you’ll love next season.
